ABOUT



Our Name

 
 

A (P) PEN DANCE

The word “appendance” describes the quality of being added to, often in writing, which relates to our company’s earliest work: adding to clients’ writing to make something new and better.

As we’ve evolved, we continue to imagine ourselves as adding to others’ writing, supporting their growth as writers, and engaging in a flow of ideas between those who have studied words and those who put words to work—a pen dance, where each person both guides and follows as we try to create the best possible written communication for the workplace.

 

Our Founder

 
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Jenny Morse, PhD.

President and CEO

In addition to offering consulting services through Appendance, Jenny Morse teaches Business Writing at Colorado State University and offers writing seminars through Employers Council in Denver. She earned her Bachelor’s degree at Bowdoin College in Maine, her Master’s in Creative Writing at the University of Colorado—Boulder, and her PhD in English at the University of Illinois—Chicago. As a freelance writer and editor, she has written website copy, award speeches, and frequently ghostwrites for a CEO, publishing articles in Forbes, Inc., and Wired. Over 40 of her poems have been published in literary magazines around the country and internationally, along with several critical articles on ecopoetics. When she isn’t writing, teaching, or reading, Jenny spends her time running, hiking, and traveling. So far, she has been to all 50 states and 5 continents.

Publications

Jenny has published a number of articles in prominent business journals, participated in interviews about Appendance, and has co-authored a book!

Our Philosophy

 
 

Writing is a process that ends only with the deadline. We believe that writing can always be improved; that there is no perfect sentence. The choice of words and their arrangement is an infinite puzzle with many best possible solutions. Determining the best solution depends on the writer's goals. Who is the document for? Why is it being written? What kind of document is it? What are its length limitations, if any? These myriad questions require writers to be flexible and to have strong habits that allow them to adapt to the circumstances.

As writing experts and teachers, we have crafted seminars to help business writers become more comfortable with the skill of communication and develop behaviors that will make the writing process easier, faster, more adaptable, and, most importantly, more effective. Our courses encourage employees to develop better writing habits so they can adapt quickly and easily to all writing scenarios and better meet the needs of their audiences. We think writing is challenging and fun, and we want your business to benefit from our knowledge and enthusiasm.

As editors, we work with you to understand what you are trying to say, to whom, about what, and under what constraints, and then develop an accurate and correct expression of that idea. To be successful, we work with you rather than for you. While we can simply "correct" text, and are happy to do so, we think of editing as a conversation. We ask questions. We make suggestions. We provide options.

 




Our Clients

 
 
 

Want to know what’s happening at Appendance?

We share upcoming events on our calendar, updates, and exciting announcements on our newsboard !