Subliminal: How Your Unconscious Mind Rules Your Behavior
Leonard Mlodinow
“Over the past two decades of neurological research, it has become increasingly clear that the way we experience the world--our perception, behavior, memory, and social judgment--is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. In Subliminal, Leonard Mlodinow employs his signature concise, accessible explanations of the most obscure scientific subjects to unravel the complexities of the subliminal mind. In the process he shows the many ways it influences how we misperceive our relationships with family, friends, and business associates; how we misunderstand the reasons for our investment decisions; and how we misremember important events--along the way, changing our view of ourselves and the world around us.”
The Only Grammar And Style Workbook You’ll Ever Need: A One-Stop Practice And Exercise Book For Perfect Writing
Susan Thurman
“Everyone wants to produce writing that is clear, concise, and grammatically accurate, but getting to that point is not always easy. If you've ever had difficulty finding the right phrase to complete a simple sentence or have struggled to put a complicated thought into words, The Only Grammar and Style Workbook You'll Ever Need is for you. In this book, grammar savant Susan Thurman guides you through the complexities of spelling, usage, and style in the English language. Her comprehensive drills show you how to:-Find the right words-Identify the parts of speech-Recognize elements of a good sentence-Avoid common grammatical and punctuation mistakes-Write clearly and directly. With more than 150 exercises and in-depth lessons, this workbook will quickly become your go-to resource for all your writing needs.
The Only Grammar Book You’ll Ever Need: A One-Stop Source For Every Writing Assignment
Susan Thurman
“The Only Grammar Book You'll Ever Need is the ideal resource for everyone who wants to produce writing that is clear, concise, and grammatically excellent. Whether you're creating perfect professional documents, spectacular school papers, or effective personal letters, you'll find this handbook indispensable. From word choice to punctuation to organization, English teacher Susan Thurman guides you through getting your thoughts on paper with polish. Using dozens of examples, The Only Grammar Book You'll Ever Need provides guidelines for:–Understanding the parts of speech and elements of a sentence–Avoiding the most common grammar and punctuation mistakes–Using correct punctuating in every sentence–Writing clearly and directly–Approaching writing projects, whether big or small.”
Rules Of Thumb For Business Writing
Diana Roberts Wienbroer, Elaine Hughes, and Jay Silverman
"Rules of Thumb for Business Writers offers busy professionals solutions to most on-the-job writing challenges. Brief, to-the-point chapters cover all the basics, including reports, resumes, speeches, memos, letters, and PowerPoint, with tips for meeting deadlines and managing paper flow. This edition contains new information on Internet research and communications technology, with examples, sample documents, and a resource list.”
The Language Of Instinct: How The Mind Creates Language
Steven Pinker
“In this classic, the world’s expert on language and mind lucidly explains everything you always wanted to know about language: how it works, how children learn it, how it changes, how the brain computes it, and how it evolved. With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution.”
Through The Language Glass: Why The World Looks Different In Other Languages
Guy Deutscher
“The debate is ages old: Where does language come from? Is it an artifact of our culture or written in our very DNA? In recent years, the leading linguists have seemingly settled the issue: all languages are fundamentally the same and the particular language we speak does not shape our thinking in any significant way. Guy Deutscher says they're wrong. From Homer to Darwin, from Yale to the Amazon, and through a strange and dazzling history of the color blue, Deutscher argues that our mother tongues do indeed shape our experiences of the world.”
Because Internet: Understanding The Rules Of Language
Gretchen McCulloch
“Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real-time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.”
Mastering The Craft Of Writing: How To Write With Clarity, Emphasis, And Style
Stephen Wilbers
“To be remembered for your words, you need to write with skill and style. Whether you're crafting a novel, composing an e-mail, or creating a technical report, Mastering the Craft of Writing presents 52 practical techniques to improve your prose. Spend a week with each technique, or use this book as a go-to reference. Either way, you'll have the tools to enliven your writing and delight your readers. Write with economy: Eliminate wordiness, use strong verbs to drive your sentences, and don't trust modifiers. Write with emphasis: Use punctuation for effect, structure sentences and paragraphs for coherency and flow, and employ repetition to make your point. Write with distinction: Use your imagination to create the unexpected, add a light-hearted touch to your writing, and go beyond clarity to eloquence and grace. With exercises, entertaining asides, and a wealth of useful information, Mastering the Craft of Writing is an invaluable resource for any writer. Once you master these techniques, you'll want to use them in everything you write.”
Keys To Great Writing: MasteringThe Elements Of Composition And Revision
Stephen Wilbers
"Empower your writing! Keys to Great Writing covers every aspect of the craft, showing you how to develop a writer's voice that is unique, precise, and effective. From grammar rules to revision strategies, you'll find the crucial information you need in short, easy-to-browse sections that enable you to hone your own signature writing approach. No more wading through dry style manuals. No more guesswork. Just clear, proven guidance, including:-Four Myths of Great Writing-The Elements of Style Checklist-The Elements of Composition Checklist-The Four-Step Writing Process-Glossary of Grammatical Terms-Proofreading Checklist-Four Common Errors in Word Choice (and How to Avoid Them)-Five Ways to Bring Music to Your Writing-Fourteen Techniques to Eliminate Wordiness-And much more! Keys to Great Writing is like having your own desktop writing coach. Use it, learn from it, and give the voice to the great writer within you.”
E-mail: A Write It Well Guide On How To Write And Manage E-mail In The Workplace
Janis Fisher Chan
“In today's fast-paced, competitive business environment, everyone needs to communicate clearly and use time productively. E-Mail: A Write It Well Guide is a user-friendly book that is filled with guidelines, tips, and tools. Discover how to write a professional e-mail that gets results, makes better use of e-mail time, and avoids problems that can be costly. The book includes questions and exercises. The updated version includes a section on using instant messaging and handheld devices. Used by individuals, corporations, and trainers, this is a must-have for anyone who writes e-mail at work.”
Words And Rules: The Ingredients Of Language (Science Masters Series)
Steven Pinker
“In Words and Rules, Steven Pinker explores profound mysteries of language by picking a deceptively simple phenomenon--regular and irregular verbs--and examining it from every angle. With humor and verve, he covers an astonishing array of topics in the sciences and humanities, from the history of languages to how to simulate languages on computers to major ideas in the history of Western philosophy. Through it all, Pinker presents a single, powerful idea: that language comprises a mental dictionary of memorized words and a mental grammar of creative rules. The idea extends beyond language and offers insight into the very nature of the human mind. ‘This is a sparkling, eye-opening, and utterly original book by one of the world's leading cognitive scientists.’”