Make Every Word Count Because Nobody Wants to Read Anything

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Our professional writing has to be concise because, unfortunately, no one wants to read anything. Most of the people who are reading your messages or are writing to you are doing so because they need to get things done, or we need them to get things done. They need to have information. Rather than reading to enjoy your emails, like they would a good book, they are reading the message trying to figure out: Why are you writing to me? And, what am I supposed to do with this?

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Are you reading this? Or have you already skipped to the next line?

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Professionals use writing to communicate. That means, when I write a message, I want the person on the other end to read it and then take some action like write me back. And when I read, I’m skimming the person’s writing trying to figure out what the writer wants me to do.
How does this affect you, as the author? How can you adjust your writing with this knowledge?

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Helping Your Reader Read: 3 Ways To Make Your Writing Easier To Read

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Research shows that people are more likely to read things that are written in easy or familiar fonts. As professionals who write, we are most concerned with efficiently communicating information in order to generate new business, maintain business relationships, or just get work done. Most of us focus on what we need to say in order to accomplish those goals. But communication is a process that requires a message to be created and received. When we focus on creating the message, sometimes we forget to consider how that same message will be read by the person on the other end.

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Walking in Someone Else’s Shoes: Theory of Mind and Writing

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You know the saying “Take a walk in someone else’s shoes”? What is that saying about? It’s asking you to consider what it’s like to be a different person, to see something from their perspective rather than your own. That ability is called theory of mind, the ability to imagine what another person is thinking or feeling.

Most humans develop this ability as toddlers, around age 3.

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Made you look! The art of using color to get people to read.

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We all know that food motivates people. Whether it’s training a toddler to use the potty, or a 57-year-old telling herself that she can have a snack as soon as she finishes prepping tomorrow’s presentation, food operates on our brain as a reward.

At the same time, we know that most people do not want to read everything we write for work. Professionals skip over words, sentences, whole paragraphs, skimming our messages to read as little as possible and still be able to carry out whatever task the message assigns. We don’t want to read messages at work; we have to read messages at work. What this means is that most of us need external rewards in order to read.

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Your Eyes are Lying to You

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We’ve all done it. Written an email, looked it over, sent it out, and at the very moment it disappears from our screen into the ether, we realize…TYPO! We’ve misspelled the person’s name or put the wrong date or made some other obvious and totally unnecessary error.

So, why does this happen? Because, as Stanislaus Dehaene writes in his book Reading in the Brain, “What we see depends on what we think we’re seeing.”

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Keep reading

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My students are just starting to work on a big project. To begin, they have to choose a topic. One of the groups had chosen the very broad topic of literacy and technology. Narrowing it down, they talked about how computers could be used to increase reading comprehension, they talked about developing apps to teach people how to read more effectively or faster or offering speed reading classes to high schoolers, they noted how people are reading a lot of short things but not very much long stuff.

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