July 2021
View our original newsletter here: Worry Less about Grammar and More About Clarity and Credibility
Grammar "Rules"
Language changes over time, so “the rules” for correct writing change, too.
Speaking functions completely differently than writing. Grammar matters in language because word order is the way that we build and exchange meaning. A simple sentence becomes incomprehensible if the words aren’t in the correct order or don’t follow the understood grammar rules.
BUT different groups of people develop their own rules that can be understood by others in the same group.
What grammar supports your audience’s understanding of your message? What grammar demonstrates your credibility to your audience?
Quick Tip: Worry less about grammar, proofreading, and correctness as “rules” and more about clarity and credibility.
Don't Just Take Our Word For It
See what other industry experts are saying about the grammar and the ways language changes over time...
Here's a playlist of several TED Talks about language and how it changes over time.
Go Further
Want to know where we got this tip? A variety of resources. But the book Words and Rules by Steven Pinker gives some great examples of language change!
Quote of the Month
“All languages change through the centuries. We do not speak like Shakespeare (1564-1616), who did not speak like Chaucer (1343-1400), who did not speak like the author of Beowulf (around 750-800). As the changes take place, people feel the ground eroding under their feet and in every era have predicted the imminent demise of the language. Yet the twelve hundred years of changes since Beowulf have not left us grunting like Tarzan…” Steven Pinker, Words and Rules, p.47